How Tazemasa Increased Monitoring Capacity with Prisync

About the Client

Tazemasa was found six years ago by Fahir Özcan with the purpose of serving people who are living in big cities and having difficulties to access fresh fruits, vegetables, and organic foods. So, you can always find fresh daily milk, organic eggs, delicious vegetables, and many more healthy foods in this store. For the ones who are curious about the meaning of the company name, we can translate it into English as “Fresh Table” ?

Their motto is “Eat well, live well!”

They’ve reached over 100K visitors/month according to the stats from the time of study and they have over 50K users. The good thing is that the majority of their users are having a recurring shopping experience with their store.

Before using Prisync

Fahir explained the challenges before they’ve started using Prisync in the following sentences.

We were struggling to keep track of our competitors’ prices manually as our market is more volatile than most of the markets and it was almost impossible to track online prices manually. We had a “beautiful Excel file” where we tracked our competitors’ prices but it was really for a limited number of products.

Fahir Özcan / Founder of TazeMasa

Their main problem was to track the price changes frequently and take action to change their own pricing accordingly.

Fahir also mentioned that “Tracking competitors’ prices for the person responsible was taking half of his day and more importantly the data wasn’t up-to-date nor accurate”.

After using Prisync

After they started using Prisync, they saw immediate improvements in their operations.

“We’re now able to track more products with Prisync and the frequency of the updates has dramatically increased. This helps us be highly competitive as we’re able to react to our competitors’ prices almost instantly. It’s also a great advantage to track unlimited channels with Prisync”.

Results

The results Tazemasa had were:

• Being able to track more products: They were able to track 200-300 products per week before. Now they’re tracking almost 1000 products with 4 times pricing & stock update cycles per day.
• Being able to get notified of price changes daily: Thanks to the robust notification system, they’re always informed about the price changes in the market.
• Being able to react to their competitors’ actions: As Prisync provides the most up-to-date data, Tazemasa is able to take their pricing actions almost instantly a few times a day.