Hi Ernest,

Thank you for asking. Prisync users can set product, brand, and category-level dynamic pricing rules based on competitors’ prices, costs, and desired profit margins. Even when they want their price to be the cheapest, they can set a minimum markup/dollar amount of which they don’t want to go below. The engine makes sure they’re not selling below cost or target profit margin.

For the second question, no, you don’t need ERP integration to use Prisync’s dynamic pricing module.