Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Are all your customers the same? Obviously not. That's where segmentation comes in. Important differences exist between new vs. existing customers and we're here to determine how to attract each. One-size fits all pricing and… Continue Reading
An effective price tracking strategy offers a wide range of benefits to your business, strengthening your company’s position, streamline your product offering, and maximizing profits. Differential pricing is an integral component of dynamic pricing, allowing… Continue Reading
Through your foray into the world of ecommerce, you may have heard of acronyms such as EAN, GTIN, and SKU. But just what do they mean? As a newcomer, it can be confusing to have… Continue Reading
In the past decades, if a consumer needed a particular product, then they would be forced to drive all over town. Searching different stores in order to find what they were after. Due to this… Continue Reading
Consumers are always price sensitive when buying products or services. Price is the ultimate factor for consumers when choosing a vendor or retailer. A price management strategy can increase productivity, generate higher investment returns (ROIs),… Continue Reading
The first thing any business owner or a merchant learns entering the market is that price is never just one particular number. Price is actually such a multileveled matter that, in many ways, sound price… Continue Reading
Dynamic pricing sounds complicated. It’s not, though. It’s just a matter of time before most online sellers use dynamic pricing regularly because it’s simply more profitable than any other ecommerce pricing strategy. We’ll talk about… Continue Reading
Today’s consumers have so many options to choose from, and they can easily locate the best price via comparison shopping engines (CSEs). As a shopper, you’re probably familiar with the CSEs yourself. For the ones… Continue Reading
When you're reading business blogs to find the strategies that best fit your business, you often come across a term—price point. You wonder, what's the difference between price point and price? It's a fundamental knowledge… Continue Reading
One of the hardest tasks of an online retailer is increasing prices. Unless it's absolutely necessary, many retailers avoid price increases in fear of losing their competitive strength. And they are right to do so.… Continue Reading