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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

pros and cons of competitive pricing
May 21, 2024

Competitive Pricing: Definition, Advantages & Disadvantages

Can't you just price your products based on costs and target profit margins? What's the worst thing that could happen if you ignored competitor prices? You'd have few people visiting your store and even fewer… Continue Reading

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The Ultimate Guide to Ecommerce Pricing
May 15, 2024

Pricing Strategies: The Ultimate Guide to Ecommerce Pricing

Remember the last time you visited your favorite shop? Let's relive those moments together and see how you can relate to ecommerce pricing strategies. Table of contents Cost-based pricing Market-based pricing Dynamic pricing Consumer-based pricing… Continue Reading

price increase
May 2, 2024

Guide to Seamless Price Increase | How Not to Alienate Customers

One of the hardest tasks of an online retailer is increasing prices. Unless it's absolutely necessary, many retailers avoid price increases in fear of losing their competitive strength. And they are right to do so.… Continue Reading

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A bag of money, checklist and price tags on top of a scale
April 30, 2024

Revenue Management: Definition and Dynamic Pricing

In the world of ecommerce, you’re bound to come across terms that might initially be unfamiliar to you. You could potentially misunderstand or even misuse these terms. Doing so can be detrimental to the running… Continue Reading

basics of price scraping
April 2, 2024

Price Scraping: Learn the Basics

You already know that you need to pay careful consideration to how you price your products. With hundreds of ecommerce stores being launched every single day, it’s imperative you stay on top and set competitive… Continue Reading

A robot holding a coin learning how to optimize prices
March 26, 2024

Machine Learning Ecommerce: Optimizing Prices with ML

Whether you’re running an established store or just starting out, you might have considered adopting machine learning into your ecommerce stack. Machine learning is an advanced technology that provides ecommerce owners with a wealth of… Continue Reading

A person holding up a yellow umbrella higher than other black umbrellas
March 13, 2024

Premium Pricing: Definition, Pros & Cons, Examples

We know the fierce competition in the ecommerce industry compels you to compete on price. But some shoppers don't search for cheap prices. Instead, they look for exclusiveness. Premium pricing (prestige pricing) is the perfect… Continue Reading

Dynamic pricing- increase your profit margins
March 12, 2024

Dynamic Pricing: How To Use it to Increase Your Profit Margin

Your company depends on your pricing decisions. Even the best product in the world won’t be able to survive bad and static pricing. Such as, pricing too high means that no one will buy it,… Continue Reading

E-Commerce Decoy Pricing How to Use the Decoy Effect to Influence Sales
March 6, 2024

Decoy Pricing: Influence Sales to The Right Direction

People work hard in their everyday lives to strike a happy medium. Most people find comfort in the middle-ground and tend to avoid extremes. Apparently, we do so when we're shopping too. When presented with… Continue Reading

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Target Rate of Return Pricing A Strategy blog post featured image
March 5, 2024

Target Rate of Return Pricing: A Strategy Used by Experts

Target return pricing is a pricing strategy used by many ecommerce experts. It helps them set the price of a product based on the expected rate of return of their business. It sounds more complicated… Continue Reading