Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Ecommerce experts and marketers often use the phrases ecommerce price discrimination and dynamic pricing interchangeably. This is partly true, however, there are strategy differences that set the two apart. In this article, we’re going to… Continue Reading
One of the most intriguing subjects for marketers is how consumers perceive prices. When they see a price tag, can they rationally evaluate the costs, industry norms, competitor prices, etc. before making a purchasing decision?… Continue Reading